Director Communications & Marketing
Directs strategy and implementation of marketing, communications and operations for the internal and external communication needs of TMC HealthCare, TMC Foundation and its boards of trustees. Responsible for compilation of organizational community needs assessment and reporting. Develops and implements marketing and community benefit programs to drive key organizational initiatives. Directs, coordinates and evaluates department’s operations and productivity. Carries out supervisory responsibilities in accordance with organization’s policies and applicable laws. Drives community and customer engagement to heighten TMCH’ positive reputation within the community. Researches, develops and manages new programs / initiatives for TMCH’s community involvement. Identifies and integrates with meaningful community activities that complement TMCH’s organization’s goals. Develops and coordinates events and programs in coordination with TMCH goals
Effectively manages staff: interviews, hires and trains; provides continuous feedback and evaluates employee performance; appropriately handles performance issues; addresses complaints and resolves problems; delegates work assignments for the greatest amount of efficiency and productivity.
Manages the department budget.
Develops strategy and implements advertising programs for assigned products; directs preparation and publication of sales bulletins, product information brochures and similar materials.
Develops and implements the strategic PR, communications and advertising plan to support organizational strategy and primary TMCH True North goals. This will include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsorships. Executes plan and measures ROI of all activities.
Directs company’s public relations program. Collaborates with Executive Team on appropriate strategy and messaging.
Collaborates with service line, department, physician practices, TMCH physician services and operations leaders to assure aligned communications and PR strategy is achieved.
Directs web strategy for internal and external audiences including social media, content management and development of and internal intranet.
Advises marketing and advertising personnel on coordination of advertising/promotional material with public relations activities.
Stays current with healthcare news, trends, services, and objectives and builds relationships with various "partners" (clinical and operational leaders from throughout TMCH), physicians, physician liaisons, and others who serve as resources for information.
Reviews and edits written materials to ensure conformance with established guidelines (AP style) and TMC HealthCare standards.
Serves as an advisor and partner to leadership for all advertising, public relations and communications activities.
Counsels leadership regarding public relations implications of company policies, practices and actions; reviews proposed changes in policies or practices for probable effect on public opinion, and recommends action to be taken for developing good public relations.
Develops and aligns annual PR, Communication and Media plans for the TMCH/market. Proactively interacts with media representative to obtain placement of hospital-related news stories.
Seeks out hospital or TMCH mission moments to drive positive perception of our facilities, programs and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs.
Maintains positive working relationships with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote TMCH programs, services and personnel. Responds in a timely manner to media requests.
Develops placements (locally, regionally and nationally) of new stories related to TMCH services, programs, personnel and accomplishments.
Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with TMCH policies.
Schedules photographic services, coordinates preparation with graphic design vendors, and maintains files of projects; conducts hospital tours for visitors.
Oversees employee engagement and recognition activities including but not limited to Service Pin Ceremony, Hospital Week, etc.
May serve as spokesperson for the hospital to the media on hospital events and news stories and works with the executive leadership to determine appropriate media spokesperson for hospital events and news stories.
Determines the appropriateness of media requests for information and formulates the content, timing and manner of media releases in conformance with the hospital and the medical code of ethics.
Adheres to TMC organizational and department-specific safety, confidentiality, values, policies and standards.
Demonstrates and upholds established standards of behavior, safety, and confidentiality, as well as TMCH and department policies and standards.
May serve as lead communicator for strategic messaging to internal audiences: employees, volunteers, physicians, etc.
Adheres to and supports staff in exhibiting TMCH values of integrity, community, compassion, and dedication. Works collaboratively and supports efforts of other team members.
Performs related duties assigned.
EDUCATION: Bachelor's degree in journalism, communications or related field.
EXPERIENCE: Ten (10) years of communication, public relations and marketing experience required.
LANGUAGE: Bi-lingual English-Spanish preferred.
LICENSURE OR CERTIFICATION: None Required
KNOWLEDGE, SKILLS AND ABILITIES:
Knowledge of public relations best practices, media sources and web development.
Knowledge of budget development and management practices
Skill and familiarity with a variety of computer applications, such as basic functionality of the computer, PC File andFolder, Word, Excel, e-mail and attachment capabilities, Outlook, PowerPoint and presentation skills.
Skill in developing and editing public information pamphlets and media releases.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Knowledge of web and direct to consumer digital marketing.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to add, subtract, multiply, and divide using whole numbers, common fractions, and decimals.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.